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When a product is LAUNCHED,
it is essential to consider |
| CONSUMER PERCEPTIONS. |
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According to how well advanced your ideas are,
we develop and conduct concept tests designed to suit your needs. |
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| CONCEPT SCREENING: |
When one or more ideas of new products emerge, before any development is undertaken by R&D,
it is crucial to assess each idea and to select the one with the greatest potential.
We offer quantitative approaches based on different information gathering methods:
Face-to-Face or On Line: CONSOPOLE.NET
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| PRODUCT CONCEPT TESTING: |
Beyond the benefits expressed by the idea, it is essential to ensure that your products keep their promises.
We validate the suitability between your concept and your product and help you to identify improvement opportunities.
We conduct quantitative approaches in controlled situations with the presentation of concept boards, product handling and use of the products.
We give you the opportunity to benefit from our CONSOPOLE DATABASE in order to benchmark your performances and put them into perspective.
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